Total Law is dedicated to providing law firms and individual attorneys with the most effective and highest quality internet marketing strategies. Some of our services are as follows. 


 ​YOUTUBE PRE ROLL VIDEO ADS

A pre-roll ad is a promotional video message that plays before the content the user has selected. The video advertisements are often repurposed television ads, sometimes shortened to 10 or 15 seconds because the 30-second standard for ads on television is not suitable for videos, which are themselves frequently only a few minutes long.  

A new video format known as TrueView allows users to skip the ad after five seconds. However, according to VideoNuze, a video analysis and news website, almost half of all viewers watch pre-roll ads to the end, even if they have the option to skip them. 

Pre-roll ads are the most common form of video advertisement

PROGRAMMATIC ADVERTISING

 

To put it short, programmatic advertising is a way to automatically buy and optimise your digital campaigns, rather than buying directly from publishers.

Humans make mistakes, need to sleep, recover from hangovers, and take holidays.

Programmatic is designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency to both the advertiser and the publisher.

This is often done through real-time auctions where ads are bought at the same as a visitor loads a website.

ADVANTAGES OF PROGRAMMATIC ADVERTISING
 

Real-Time Bidding allows for better and quicker targeting, enabling ads to be bought and sold on a per-case basis, meaning only visitors who are in your target audiences will be subjected to the ad. 


DIGITAL BILLBOARDS

Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Totallaw's digital technology, the possibilities are endless. Ads rotate in a slide show fashion every 6 to 8 seconds.

30 SECOND TV ADS

TV advertisements combine video and audio to make a compelling sales pitch for most clients. Radio advertisements may be cheaper, but they don't offer pictures. Newspaper advertising has still pictures, but little else that would boost a client's sales.​

                        REPUTATION MANAGEMENT

Reviews have the power to make your potential clients trust you above your competitor. However, monitoring your business’ online reputation is a full-time task.

With Totallaw, you get a powerful ally in the world of online reputation monitoring. We devote our resources to maximize the power of your online reputation so you can focus on your practice. We work hard to not only monitor your current reputation, but generate more reviews as well to sure ensure that your law firm is putting its best foot forward.

​LOCAL SEO

Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.

What is local SEO?

Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different.

Local SEO is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best steak restaurant’ on my desktop right now, Google would provide me with results that are nearest to me.

Similar results are delivered if I search on my smartphone.

In 2011, it was revealed that over 40% of mobile queries have local intent. According to Fresh Egg in 2013, four out of five people use smartphones to look up local information. Two in three people take direct action as a result and one in three people went on to make a purchase.

Google has also recently indicated that one in three US mobile queries is now ‘local’ and 87% of people use their phone when on the go. Google also found that 95% of mobile users look up local information on their phones and the primary functions are calling or visiting a business.

In order for Google and other search engines to serve users with the most relevant information using the vast amount of data they have on us, local based results will become more and more prevalent.

                     PAY PER CLICK ADVERTISING

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliatemodel, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

SEARCH ENGINE OPTIMIZATION AND AD WORDS

SEO And AdWords

SEO is a method that focuses on making your website content relevant to search engines. SEO or Search Engine Optimisation lend a hand for you to rank higher in the organic or natural search results. SEO optimizes your site in terms of keywords and articles at hand in your web pages. By optimizing these gears, search engines distinguish your site and put your site in primary spots on the search results. SEO stands for Search Engine Optimisation. SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market or business in the natural or organic search results.

Adwords, a different internet marketing alternative, is advertising that makes it possible for you to position your advertisement on the top or right hand side of the search results pages on Google and other affiliate websites. You can target internet user’s search queries and display your offers every time they look for it and you have budget left. The visitor then clicks on your advertisement and it takes them straightforwardly to your site. The advertiser will on the other hand pay each time somebody clicks on the advertisement, because AdWords runs on the pay per click system. With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out for every click made by a visitor on one of your ads. We’ve illustrated the difference between the natural or organic search results and the paid Adwords search results below. 

                                                  SOCIAL MEDIA MARKETING

Social network advertising, also social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services.One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.

Social media targeting combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target groupidentification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

Social network advertising is not necessarily the same as social media advertising. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups that have been specified by the advertiser.